This is a practice project for e-commerce design fundamentals. A fictitious brand called “Flazam” was created, which deals with the production and resale of retail brands.
The target audience is young adults with casual wear being the focus of the brand. The intention was to create an elegant and rich shopping experience, while still being affordable.
User Interface Design
Photography being the key element of any e-commerce platform, makes it all the more important to focus on product photography to establish the visual appeal of the brand and improve the brand value as a whole.